← Back to Case Studies
SaaS / Hospitality TechFractional CTO

Unstable Salesforce. No Dev Team. Full Executive Reporting Delivered.

Took over a failing Salesforce implementation, built a 5-person team from nothing, and delivered stable end-to-end reporting for 180 users.

Problem

SiteMinder — a hotel booking platform with 180 users — had an unstable Salesforce implementation that wasn't doing what the business needed. User growth wasn't tracked. Sales performance wasn't visible. Financial data wasn't connected. The system wasn't integrated with SiteMinder's custom in-house software. No development team in place to fix it.

Solution

Took over the implementation. Established a 5-person Salesforce development team from scratch. Integrated Salesforce with the custom in-house software to create a single view of user growth and sales performance. Built financial tracking to enable full end-to-end executive reporting. Stabilised the implementation and ran structured delivery across the two-year engagement.

Outcome

Stable Salesforce system managing marketing, sales, and financial tracking — fully integrated with the in-house platform. End-to-end executive reporting operational. 180 users on a system that could be relied upon. A development team built from zero, operating consistently.

Results

  • 5-Person Dev Team

    Team Built

  • 180

    Users

  • End-to-End Executive

    Reporting

  • 2 Years

    Duration

  • Unstable & Unintegrated

    Status on Arrival

Tech Stack

Salesforce Sales CloudService CloudZuoraMulesoftCustom API integrationsJIRAConfluence

Seen enough? Book a free Software Review.

Book Your Free Discovery Call

Ready to see what your stack is costing you?

Book Your Free Discovery Call