For companies that don't have enough of the right specialist staff to grow their business systems.
Everyone wants their system to have it, but how do you get it? It's a combination of things actually. Probably no surprise that it starts with a well designed system, aligned to well designed business processes to make your employees jobs much easier. Add to that a good training program and other tricks like duplicate prevention and auto merging of incoming data and you have clean data.
There is nothing worse that seeing a company pay for a impressive business system and have their staff not use it to its full potential. Gentle but consistent forced change over time is an approach that always works in getting 100% user adoption. But... the foundations must be right. The system must be designed to aligned with your business processes and make your employees jobs much easier before you get 100% adoption.
Often overlooked with cloud based systems is your companies security. This is not just secure access to your system with a user name and password. Security is monitoring and taking proactive intervention remove all the risks associated with cloud technology.