As an executive or business owner your job is to get all the company staff doing what they are supposed to. Everything depends on that, including everyones salary and the success of the company. At a simplistic level there are only 2 steps you need to worry about.
Step 1 - Create the Machine
Salesforce.com system is an amazing toolset when configured correctly to deliver everything that a staff member needs to do especially when they can do everything within the one system. When you mature your system to that point you really have merged humans and machine to have created a business machine!
Step 2 - Driving Attention and Focus
Attention and Focus is the basic problem of any business. Getting the staff doing what they are supposed at maximum efficiency rather than just looking busy.
This diagram (Fig. A) shows a person giving a task Attention and Focus.
Now in this diagram (Fig. B) is a staff member 'looking busy'. They are not doing what they are doing and are unfocused. I am sure you have seen people like this.
In the most simplest terms all that is happening in Fig. B the staffs thoughts are been pulled into different directions resulting in mental barriers. A staff member of yours who is more like Fig. B can easily be pushed through to a Fig. A with the correct approach. Your staff are not PART of your "business machine", when they are combined with your Salesforce.com system they ARE your "business machine". I'll be releasing soon a bunch of services that will directly address improving staff attention and focus, so subscribe by clicking the button below to keep up to date on more details as I release them.